And with Australian immigrant families estimated to spend $95bn in their first decade of settlement, targeting diverse demographics will increase the Wiggles profitability – and perhaps inspire a new group of kids to step into music themselves.Įthiopian-born Wiggle Tsehay Hawkins. Just as many young girls can now see themselves in Watkins, Australia’s multicultural kids will be able to see themselves in the oft-described “pale, male and stale” performing arts and entertainment industry. “It just seems financially bizarre that wouldn’t see as a growth opportunity.” Advertisers clearly realise that there is money to be made by representing the community,” he told Guardian Australia last year. “Most of the diversity on commercial television is in the commercials themselves.
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While University of Queensland emeritus professor Graeme Turner posits that television networks view racial diversity as a commercially riskier proposition, screenwriter and commentator Benjamin Law believes that TV advertising tells a different story.
Photograph: Lisa Maree Williams/Getty Images Alex Ishchenko, head of licensing and merchandise for the Wiggles, believes that 50% of Wiggles merchandise produced is now “Emma-specific”.įan favourite Emma Watkins, the first female Wiggle, brought a new wave of popularity to the group. “Sixty to 80% of the children are dressed like Emma,” group leader Anthony Field told Australian Story in 2018. In 2012, for instance, they added the first female Wiggle – and Emma Watkins sparked a new wave of popularity for the group. They’ve gone 30 years without a major PR scandal, and generally only shake things up if it makes clear commercial sense. A recent report from UCLA found that eight of the top 10 highest-grossing Hollywood films of 2020 featured a cast that was at least 30% non-white, and six of the top 10 films released online featured a cast that was at least 40% non-white. I believe this indeed is the right time for me to do good movies.It’s worth remembering that Jeff and Lachlan Wiggles were regularly woke, and everyone thought it was hilarious and they made a song about it.- NickdMiller August 22, 2021Īdding a few non-white cast members is hardly “going woke”, for a start – and Canavan’s assertion simply doesn’t stand up to the facts: diversity in entertainment sells. So I have no regrets that I took a break. But destiny had something else in store for me. I did miss out on some amazing movies and good characters. I did a lot of plays there and learned more about acting and performance. I got a scholarship at the New York Film Academy. I got the opportunity to learn acting during this time. It was necessary that I took a break from the movies then. Kunchacko Boban’s performance has improved a great deal he has grown amazingly as an actor.ĭo you regret taking a break from the movies? Even the performances of the actors have improved a lot. Technically too, cinema has achieved great heights. Recent movies like 'Parava' and 'Maheshinte Prathikaram' are really simple in its narrative style. It has become simple and easy for the audience to relate. I think the narrative pattern of the movies has significantly changed. I am eagerly waiting for the filming of its next schedule.ĭo you observe any change in movies after all these years? Though I acted with him in 'Role Models' as well, we had more combination scenes in 'Trance'. To act alongside Fahadh was indeed a great learning experience. 'Trance' was a different experience, with new people and unique energy.
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